Creating delightful digital experiences
for early-stage startups.
Hey, I’m Fivy 👋, an independent Product Designer from China with 10+ years of experience. Today, I partner with early-stage startups and founders to create and ship mobile and web apps that both shine and matter.
Let’s turn your vision into reality.
Ready to start?
Available for new projects
My process revolves around prototyping, enabling my clients to quickly transform ideas into tangible experiences fast. I’m all about details that raise the bar for craft and delight, making even the smallest software moments more joyful.
Nexus App
Nexus, founded by a team of experienced product and design leaders, is the most intuitive and comprehensive subscription platform designed to enhance your daily productivity and well-being. It provides personalized routines, smart goal tracking, and expert-curated content, all accessible on demand. Set up your personalized plan in minutes, track your progress effortlessly, and unlock your full potential with adaptive insights and guided sessions.
Role
I joined Nexus as the principal designer to create the user interface and experience for the subscription platform.
I developed numerous interaction prototypes for key features like personalized plan creation and progress tracking, ensuring they were seamless and engaging. Throughout the process, we followed three core design principles to maintain consistency and elevate the user experience:
Prioritize clarity with an intuitive information architecture.
Optimize user flows for effortless navigation and minimal friction.
Enable users to initiate core actions in fewer than 3 taps.
Services
0->1 Project, Product Strategy, Product Design, Interface Design, Interaction Design, Prototyping
Self-Discipline Grid App
Crafted by experienced product and design experts, Self-Discipline Grid is a minimalist yet powerful habit tracking tool. It features an innovative grid heatmap that intuitively visualizes your consistency, fostering a sense of accomplishment with every check-in. Set goals in seconds, check in daily, and watch your progress unfold. With personalized habit management and a private space, it helps you focus entirely on self-improvement.
Role
As Principal Designer for the Self-Discipline Grid project, I led the creation of its user interface and experience.
I developed numerous prototypes for core functions like habit setup, daily check-ins, and the grid heatmap, ensuring smooth and intuitive interactions. Our design process adhered to three key principles for an exceptional user experience:
Intuitive Visual Feedback: Leverage the grid heatmap for instant habit progress insights.
Seamless Check-in Flow: Minimize steps to make daily logging effortless and enjoyable.
Cultivating Achievement: Reinforce user motivation through visual changes and positive feedback.
Services
0->1 Project, Product Strategy, Product Design, Interface Design, Interaction Design, Prototyping
Wallet App
Crafted by experienced product and design experts, Wallet1 is a clean yet powerful financial management tool. It features an intuitive financial dashboard that helps you gain a clear overview of your income, expenses, and upcoming bills. With its innovative account and transaction visualization, Wallet1 helps you stay on top of your finances and provides a complete view of your money.
Role
As Lead Designer for the Wallet1 project, I led the creation of its user interface and experience.
I developed numerous prototypes for core functions like transaction tracking, budget management, and financial reporting, ensuring a seamless and insightful experience. Our design process adhered to three key principles for an exceptional user experience:
Intuitive Financial Clarity: Leverage the clean dashboard for instant insights into your financial health.
Effortless Transaction Logging: Minimize steps to make daily expense tracking simple and enjoyable.
Actionable Financial Insights: Reinforce financial control through clear visualizations and smart advice.
Services
Project, Product Strategy, Product Design, Interface Design, Interaction Design, Prototyping
What's it like working with you?
How long does a project take?
Do you accept all projects?
How do you price your work?
Are you open to receiving files with unnamed layers?
Are you open to receiving files with unnamed layers?
Do you offer simple one-time consultations?
Got a design subscription hiding in the shadows?
Process
From the initial concept to the final touches, discover how thoughtful design decisions are made, problems are solved, and innovative ideas are brought to life.
1
Discovery and Strategy
Through research and conversations, we dive deep into your brand's identity, your audience's needs, and the competitive landscape to craft a strategic foundation for the project.
2
Concept Development
This is where creativity begins to take shape, exploring different design directions, and iterating on concepts that align with the project goals. Collaboration is key in this phase, as your feedback helps refine the vision.
3
Design Execution
Once a concept is chosen, the detailed design work begins. This phase involves fleshing out the visual elements, typography, color schemes, and other design components.
4
Implementation and Testing
In this crucial stage, the design is transformed into a functional prototype or final product. I work closely with developers or use my own skills to ensure the design is accurately realized.
5
Launch and Evaluation
The project goes live, but the work doesn't stop there. Post-launch, I monitor the design's performance, gather feedback, and make any necessary adjustments.
Let's connect
Whether you have a project in mind, a question, or just want to say hi, feel free to reach out.
You can also find me on
Twitter X and
Wechat.